Posted in Color Marketing Group, Durasupreme, Kitchen Trends, Paint, Style Notes

COLOR MARKETING GROUP PREDICTS HOT COLOR TRENDS FOR 2009

Durasupreme Cabinetry: Perimeter cabinets in Quarter-Sawn Red Oak in Mission Stain. Island Cabinets in Maple Tea Green Paint with Espresso Glaze and a rub-thru finish.

Would you believe that the state of the economy and ecology are key drivers of color trends for 2009? This fact will be reflected in the choices in colors available for cars, purses, fabrics, upholstery, including new color tones in paint and stain finishes for cabinetry.

According to the report released this December by the Color Marketing Group, the leading international non-profit association of color design professionals that forecasts color trends up to three years into the future for its members, states in its prediction for color choices in 2009 are driven by concern for economy and optimism for the future. The report can be read here in it’s entirety.

How do cabinet companies stay current with fashionable colors and avoid being trendy?

Trend analysts at Dura Supreme located in Howard Lake, MN., keep a close eye on prominent color trends in the kitchen and bath. Cabinetry is a fashion industry and popular colors and color combinations are evolving constantly. Because cabinetry is a long term investment, Dura Supreme’s cabinetry color palette does not follow trendy “in today, out tomorrow” color fads, but looks to include more timeless renditions of popular color directions. That is why we are seeing gutsy oranges and purples in the fashion industry, but we won’t see them become classics in cabinetry. They work well for decorative treatments that can be easily updated (i.e. paint and sofa pillows) but not on the major investment items.

Durasupreme Cabinetry: Island shown with Silverton Door in Maple Mineral Paint Finish, and Perimeter in Craftsman Panel and Craftsman Beaded Panel in Maple Antique White.

“The wise investor is careful to select colors that are up-to-date and yet will be timeless classics in the years ahead… ” Karen Wistrom, Vice President of Marketing for Dura Supreme cabinetry and a member of the international Color Marketing Group (CMG).

Dura Supreme’s new finish colors include several different directions. Several rich, medium-tone colors were introduced for Cherry and Maple wood species. And a new hand-detailed collection of finishes, “Patina” finishes, are available for a variety of wood species. The most notable changes to the color palette include several gray tones added to the paint collection.

Top Left: Graphite (with Country Traditions detailing), Top Right: Cobblestone (with Charcoal Glaze), Bottom Left: Mineral paint finish, Bottom Right: Tea Green (with Espresso Glaze).

Wistrom states: “All of these new colors look great when paired with a stained finish, but they can stand on their own as well. The new paint colors are available as a basic paint – and also paired with glazes and Country Traditions. Graphite is a dark, charcoal gray that will give our Black paint a run for the money. Cobblestone is a medium tone gray that is used as a great neutral tone.”
The new “Mineral” gray paint is one of those “chameleon” colors that has a subtle spa blue quality to it but could also be used in place of a white paint. A gray-green paint called “Tea Green” was also added and has become a popular selection.

“The global color palette has been drifting toward the gray hues for some time now,” explained Karen Wistrom, ASID, Vice President of Marketing for Dura Supreme cabinetry and a member of the international Color Marketing Group (CMG). “Blues and greens have become more subdued and instead of showcasing their vivid hues, they have become more of a subtle blue-gray or green-gray. The wise investor is careful to select colors that are up-to-date and yet will be timeless classics in the years ahead. Gray has become that timeless classic.”

Located in Howard Lake, Minnesota, Dura Supreme is a second-generation, family owned company that manufactures semi-custom, framed and frameless cabinetry for a nationwide network of dealers.

For more information: www.durasupreme.com.

For more information: www.colormarketing.org