Posted in Accessable Design, Bath tubs, Bathroom Faucets, Luxury Baths, Vanities

Field Trip to American Standard

 Last week, I was pleased to be one of six invited guests of American Standard for a tour of the American Standard Design Center in Piscataway, New Jersey.

American Standard seated shower makes bathing accessable

The design and marketing team at American Standard Brands provided a great presentation highlighting the current trends in designer faucets, fixtures, furniture, sinks & tubs. As a designer, I look forward to attending factory tours because you get to see firsthand the level of detail, craftsmanship and service that goes into your decorative fixtures.  Gray Uhl, Director of Design at American Standards, stated it most eloquently, “When you don’t think about my product, we’ve done a good job.” Maybe more important than style, durability and reliability is what you first come to expect from your fixtures.

So the question on everyone’s mind lately is what does the consumer expect from their decorative plumbing fixtures?  Are we looking at the end of excess or is luxury back? The answer may be a little of both. The American consumer is very savvy and the demand for quality products is a very important factor in deciding which brand to buy.

High style meets functional innovation in the Berwick Collection

Trending now:

  • Contemporary styles are still on the rise. You have to wonder how many ways can a faucet be redesigned? You would be surprised! The design department is always trying out new shapes and ideas, (and I will have to tell you about the 3-D copier in a minute), but some of the most popular shapes that get a thumbs up with test groups are contemporary or transitional styles with more sculptural shapes.
  • Bathing is sinking and showers dominate. Say it isn’t so! But yes, as building styles adapt to a smaller footprint, so it goes with a shift in reducing the size of tubs to accommodate a walk in shower or showers with zero thresholds.
  • You won’t see tubs disappear entirely; instead tubs are being designed smarter. Watch for modular combinations in whirlpool tubs and eco silent tubs. A quiet whirlpool tub? Yes, it is possible!
  • Watch for an increase in freestanding tubs as well.
  • Bathroom collections will continue to have a furniture quality. Toilets have the look of furniture with higher seats, consciously mimicking furniture.
  • Re-purposing design details from the 1920’s with modern performance and ergonomics is a classic that will continue to be popular.

Techie highlights:

If you are a computer nerd like me, you will enjoy hearing about the 3-D copiers. The engineers can draw the shape of a faucet in CAD and send it to the 3-D copier to produce a prototype made out of ABS plastic. I was surprised to see fishing wire is utilized in these high priced copiers. Yes, fishing wire! Of course there is a lot of other high priced gadgetry involved in a 3-D copier. If you were looking to pick one up, be prepared to shell out over $40,000 for one of these machines.

3D copier for faucet prototype development

Mad scientist skills and sworn to secrecy policy:

Part of the fun of touring manufacturing facilities is that you get to see what they are working on that might be top secret. Since I have been sworn to secrecy there are some things I cannot tell you about. Let me just say, these engineers and designers really have a cool gig and toilet humor aside, they really flush out all the details to ensure your bathroom toilets, faucets and fixtures provide durable and lasting performance. You have no idea the level of detail and technological advancement that goes into design and product development and as Gray Uhl said, “When you don’t think about my product, we’ve done a good job.”

ABOUT AMERICAN STANDARD BRANDS

Re-purposing 1920's designs with modern functionality and performance

 American Standard Brands is a leading North American manufacturer of a wide range of high-quality building products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other wellness products for the bath and kitchen as well as decorative panels. The company currently offers total project solutions for residential and commercial customers; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under well-known and respected brands, such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is an affiliated portfolio company of Sun Capital Partners. For more information, visit www.americanstandard.com

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Author:

Laurie Burke, connected to the design and construction industry since 1996. A seasoned residential kitchen and bath design specialist , Laurie has designed thousands of kitchens & baths as well as other cabinetry projects requiring technical precision in design drafting utilizing state of the art 2020 software for creating accurate plans and elevations. Through on- going product knowledge training and a desire to always stay current with an evolving marketplace, Laurie Burke maintains a strong command of knowing the appropriate Fit & Finish materials required for a residential remodel to meet the budget, the timeline of a project and a client's need for a finished product that meets their satisfaction. Kitchen Designer by trade, foodie, techie, weekend traveler for fun. For more information contact me at burkeKBdesign@gmail.com http://laurieburke.houzz.com

7 thoughts on “Field Trip to American Standard

    1. I will put your name in the suggestion box to the powers that be. It was an eye opening experience. They really do a fine job.

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  1. Those 3D printers are amazing. I would have a desk full of widgets if I had one of those! Very cool post, I am glad someone captured the “nerd” parts! 🙂

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  2. I was very impressed with what I saw of American Standard while at KBIS 2011. I haven’t written about them yet, but I mean to do so soon. Personally, I thought of them as stodgy. UNTIL I actually saw the new products they have. Wow!!! While at KBIS Joe Dusel and I managed to get an invitation to a cocktail party in which they introduced some of their new products and new concepts. One of the things they talked about was low-flush toilets, and what I liked about it was the common sense line, “If people have to flush several times, there is no point to this venture. So we had to design something low flush that actually did the job.” I vowed then that I would visit their booth the next day, which I did, and was glad that I did. Total eye opener! And who knows? Maybe one fine day I will be back in New York getting more information from the company itself.

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