Posted in Bathroom Faucets, Brizo, Faucets, Glamour, Kitchen Faucets

Faucets following Fashion

2010 has started out on a positive note. Finger to the wind, I detected business was steadily increasing as I already had more appointments booked in January than I did in the last quarter of ’09. So, I was a little worried that taking time off of work and accepting an invitation from Brizo*, the luxe faucet line from Delta, to attend the 2010 Jason Wu Fall Collection at Fashion Week in New York City was an extravagance I don’t have time for when business is picking up. I slept on it. The next morning I said to myself, “What, are you crazy? Work will be there when you come back as I stared at a hand written note from a colleague I have kept on my bulletin board for years. It reads: 

Dare to challenge yourself, dare to reinvent yourself, and celebrate success.” 

It’s during these times, when life is stressful, a plateful of commitments and obligations that you must seize opportunities as they arise. Was it worth it? Oh yes! What I am about to tell you is a little surreal on several accounts. Some of it is top secret for now. 

Who is Brizo?
The Brizo line was launched in April 2004, a fashion forward line manufactured by Delta. Having sold plumbing fixtures in the past for a retail showroom, I can tell you first hand that it’s bath fixtures were an instant hit with the retail public, especially female consumers. I made a mental note of that years back wondering why women stood in front of the Brizo displays longer than then the men; never dreaming that one day I would get an opportunity to meet the talented designers at Brizo. Hearing Judd Lord, Brizo’s Director of Industrial Design,  speak about his travels around the world, seeking out new inspriation for the Brizo line, I understood these are creative people who are intent that their product designs will not be the same as everyone else. The message is clear: this is a fashion forward faucet line that understands that people buy products for the home as an outgrowth of their personality. The design nuances of the Brizo line is now evident to me. It’s also why I noticed why more women lingered over a striking Brizo faucet on display in a retail plumbing showroom. They are envisioning using the fixture in their own home. Brizo’s emotional intent for the consumer is to take us to another dream state…that of envisioning a new kitchen or bath room.
This Oscar worthy faucet has Hollywood Glamour written all over it.
shown above: RSVP Collection.   

The name Brizo is inspired by Greek mythology. Brizo (Greek: Βριζώ; derived from ancient Greek word βρίζω meaning “to slumber”) is an ancient Greek goddess who was known as the protector of mariners, sailors, and fishermen. She was worshipped primarily by the women of Delos, who set out food offerings in small boats. Brizo was also known as a prophet specializing in the interpretation of dreams. Source: Wikipedia. 

New York City: Meeting the Designers in Fashion Mecca: New York City. Somebody pinch me!    
I was thrilled to meet up with other kitchen and bath designers across the country, who’s blogs I have been following regularly for the past few years. Here is the list courtesy of Paul Anater’s site, Kitchen and Residential Design

Blogging has become a new phenomena for designers, a platform to share information with clients and readers as well as sound off about what we see, want and need in our design world. Or simply to share random thoughts and rants alike. It’s because of our blogging that we were tapped to come meet the designers at Brizo and give our feedback on the new products in development. While I can’t tell you what is coming, [shh, top secret], you will just have to watch for updates in Spring, I can tell you that getting to meet with Brizo’s Product Development team, Brian Nobbe, Judd Lord, Seth Fritz and all the fine people from Brizo and MS & L was a surreal experience. Suffice it to say, the Brizo design team knows how to make designers perk up and engineers cry. There I sat in a product preview think tank, elbow to elbow with some rock star Kitchen and Bath designers in their own right, and I just had to stop and think “Am I dreaming?” Brizo wants to know what I think of their new products. (In my head, I was thinking…”You’ve come a long way, baby”), from my past experience spec’ing out the product with customers in my showroom to being flown to New York for a Product Training Session with fellow Kitchen and Bath Designers that I admire was nothing short of surreal.  

Where Faucets meet Fashion. Meeting Jason Wu. 
The highlight of the trip was getting to attend a New York Fashion Show. Just as Brizo is a fresh new face on the luxe faucet scene, up and coming Fashion Designer, Jason Wu, made a splash on the fashion front as First Lady Michelle Obama’s inaugural gown designer. Known for his ethereal-like ball gowns, it was logical for Brizo to sponsor Jason Wu during Fashion Week. Brizo and Jason Wu are two brands with a similar design aesthetic. What we see on the runway first filters down to home interiors in color, pattern & style lines. 

On being inspirational. 
Imagine for a moment that you are a product designer for Brizo. The challenge is coming up with new and inspiring designs for consumers that are functional, built with cutting edge technology, and different looking than anything else on the market. Not to mention convincing the engineering department that the new concepts are relevant and not gimmicks. Having won the prestigious Adex Award for four collections, The Red Dot Award, The Graphis Award, House Beautiful KBIS Award, Brizo has consistently proven they are a formidable force on the luxury faucet market.

As Judd Lord said in our Product Training Session, “At Brizo, “We are aiming to create a statement just like the fashion industry would do and that means seeking out every nuance we can find, which almost never includes anything to do with plumbing fixtures!”

Design Inspiration is all around us. The design team at Brizo has the good fortune of being able to travel the world and translate their design ideas into faucets that you would want to have in your kitchen and bath. 

Here is a small sampling of where Brizo designers find their inspiration.  

From by-gone eras, (shh-top secret)  to lighthouses, 

Baliza effortlessly combines the timeless and the modern. Wrapped around its classical form is cutting-edge innovation, including a four-function pull-out wand that attaches with new MagneDock® Technology. Baliza is the first pull-out or pull-down kitchen faucet to allow water volume to be controlled from the wand.

from Blue Bell flowers…

Inspired by the bluebell flower’s distinctive silhouette, Talo is Brizo’s first traditional pull-down faucet. This unique form is married to a wealth of advanced features, including a 2-Button, 4-Function spray wand, 
MagneDock Technology®, and Brizo’s exclusive SmartTouch Technology®, which allows water activation with just a light touch.

Jason Wu Fall 2010 runway 

…and from ideas inspired by colors and shapes found in fashion. Ideas can start from a quick jot of an idea on the back of a cocktail napkin, as is the case of the Venuto Collection (shown below) which was inspired by hair pins worn by Japanese woman. Read the story told by Judd Lord at Kitchen and Residential Design.

The trip was a dream, Brizo style! I came, I was inspired, and grateful for the experience to bring back and share my experience with you.  Look for new product releases from Brizo in spring. 

The ethereal dream like photography images from Brizo’s ad campaigns are the work of  photographer Howard Schatz. It was interesting to know these images were created underwater. How perfect is that? Check out this video below to see how they did it. 

*Brizo compensated me for travel and accommodations. 



Laurie Burke, connected to the design and construction industry since 1996. A seasoned residential kitchen and bath design specialist , Laurie has designed thousands of kitchens & baths as well as other cabinetry projects requiring technical precision in design drafting utilizing state of the art 2020 software for creating accurate plans and elevations. Through on- going product knowledge training and a desire to always stay current with an evolving marketplace, Laurie Burke maintains a strong command of knowing the appropriate Fit & Finish materials required for a residential remodel to meet the budget, the timeline of a project and a client's need for a finished product that meets their satisfaction. Kitchen Designer by trade, foodie, techie, weekend traveler for fun. For more information contact me at

10 thoughts on “Faucets following Fashion

  1. Great post Laurie! That was surreal, wasn't it? How cool to meet for the first time a roomful of colleagues I already knew. My head spins even now. My only regret was that it was over too fast.


  2. "Suffice it to say, the Brizo design team knows how to make designers perk up and engineers cry." I chuckled when I read that –it made me think how I often aggravate cabinet installers and hope that they don't become homicidal. This event was certainly a significant milestone in my life. I am also grateful that I've had the opportunity to meet you and the others of the "Blogger 19" contingent in person.


  3. Kelly, thanks for the link back. I thoroughly enjoyed reading about your Chanel shoes 15 minutes of fame, through Paul's Remodel Crazy Blog. I was in the elevator with you, (em- your shoes), and I had no idea they were so outspoken. Sarah, exhausting ~ yes, but after the weariness of jet lag fell away, what I remember most are the new friendships formed from my experience in New York. It's what I keep reminding my remodel clients; after the stress of remodeling ends, what remains is a beautiful kitchen. Kit, thanks for linking back. Pam, I can't take credit for that saying, I saw it at on Brizo's twitter page, but I attribute it to the author as soon as I know who said it. I thought how clever, it precisely describes how Judd and Seth push the envelope with the engineering dept. But that is precisely why they continue to win product swards.


  4. Hey Laurie…just got this in my reader for some reason:) I enjoyed your take on our trip. Very well done!! I like the quotes too!!! I just got our new virage in for a client…and it really is so stunning…will take pix as soon as poss of the vanity and send. Makes me want to redo my own dang bath!


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