The Kitchen Designer: Hello, this is Laurie. How may I help you?
This is a hypothetical story, of course, using a very funny cat video submitted on line by Kim Tasky at You Tube. (She is neither a client nor the person in the above scenario.) I use this very amusing cat story to make a “tongue in cheek” point about a universal problem regarding the client-designer relationship.
The point is this:
There are some clients working under the impression that Kitchen Designers should spend time on your project researching, sourcing, evaluating, planning the best possible options to incorporate a client’s every last desire on the wish list before paying for services. There are no professions that work for free. So why do people expect to be dazzled with a design before paying for it?
You can call a plumber for a service call and he will charge you $75.00 just for the trip charge before he pulls out his plumber’s wrench.
Kitchen Designers receive a myriad of special requests for a remodel project. Some details more complex then the next to specify and execute. And most every time, the client is on a deadline because they did not budget the time to allow for the design details to be fleshed out. All projects, no matter the size, require thought and research before recommendations can be made. Here in lies the problem. How do you value your designer’s time?
Solving Design Problems: What is this service worth to you?
There is a perception problem about what a design is worth to the client. Here is the issue Designers are continually facing: a prospective client has a design problem they want their Kitchen Designer to solve for them. Designers expect a prospective client to interview with two or three designers before making a final selection. Qualified designers expect to be interviewed and are able and ready to prove their qualifications to prospective clients. But ask a Designer to pull out the “dog and pony show” for you and you may get a polite response declining your request. Internally the dialogue going through that Designer’s head may be something to the effect of “I have been doing this for 30 years, I don’t need any more practice to prove I can design.”
Ask a Kitchen Designer their opinion about “HGTV” type shows where three designers are trotted out for the client to compare three fully detailed designs and you will get very opinionated answers.
Home improvement shows have done a disservice to the design community and have built up unrealistic expectations for clients. You would be surprised to know that a majority of potential clients expect that several design options be presented in detail before paying a retainer to contract for design services. It happens at all ends of the spectrum from the high end client to the budget minded client.
A fully detailed dimensioned design plan with elevations and renderings, before a retainer is paid is just not a workable business model for designers as it involves time without money, and giving ideas away with the ‘hope’ of getting the business is just bad business.
Hiring your Kitchen Designer should be based on several factors, creativity being one if them. Secondly, the ability to complete projects in a timely manner and within budget. Third, the ability to communicate with you, your architect, your engineer, your GC or subs throughout the job as needed. Fourth, the ability to manage obstacles as they arise, and lastly the ability to see a project to it’s completion.