As I was preparing handouts for a workshop my company is presenting tomorrow, I subconsciously thought, how much of this printed material will wind up in the garbage can? Wasteful isn’t it. There has obviously got to be a better way.
It was kismet that the next email in my in box was from Remodeling.net. Michael Anschel wrote a clever commentary about the marketing materials exhibitors handed out at GreenBuild, U.S. Green Building Council‘s annual International Conference and Expo. The irony of printed materials handed out to market the “green” stance of the company is actually not green at all. As companies are becoming greener so should the marketing material. Take a look at the creative ideas manufacturers are coming up with over at Remodeling.net by clicking on the link.
I have attended many KBIS Expos and local trade shows in the past and each time I vow to only let the vendor swipe my card. Nonetheless, I still come back to the office with some literature that becomes useless in six months time. Really, all I want to take away at an Expo is the business card of the vendor so I can write a note about the product I saw and then visit the website for more information. And that leads me to the next problem. I don’t even want to get scanned if it means I will be bombarded with 3″ ring binders or thick envelopes of literature. I can get everything I need on line. My favorite idea that takes the place of literature is the USB Business card, as shown below. Bam! Give me one of those! I got your name, email, phone, fax and your packet of info of your new products I won’t see on your website right now.
Are you wondering what to do with all your techno trash?
- There are companies like, Green Disk, that will take all that old technotrash piling up in your office, store room, attic, or garage and safely and securely destroy your old data, recover reusable components, and recycle all of the rest of your accumulated technotrash – all at your convenience, at home or at work.
- www.discsfordogs.org – collect CDs for SPCA. Donate and Recycle your old CDs. Save Cats and Dogs.
- Some people suspend old CD’s from fruit trees on a bit of fishing line. They spin and are claimed to scare away birds. Perhaps you could hand them near the fridge to scare away hungry ten year old boys. From PC User.com where 30 readers responded with their own tips.
- Here are a more ideas from 101 Things to to with CD’s and DVD’s.
- What means are you taking to go paperless?
- Provide your clients ReWritable media.
- Reduce, Reuse and Recycle