DIRTY GRILLS GONE WILD’ CONTEST TO GIVE ONE SLOPPY
BARBEQUER A NEW LEASE ON GRILLING
We’ll find America’s dirtiest griller and give them an Epicure 36” Outdoor Grill by Dacor
PHILADELPHIA – November 24, 2008 – Grill, baby, grill. And if your efforts result in a greasy, mucky mess, the “Dirty Grills Gone Wild” contest may offer you a sizzling new start.
The contest is seeking the grossest grill in America. Its owner will receive a new Dacor® Epicure® 36” Outdoor Grill and Grill Cart and a year’s supply of Scott Shop Towels. To enter, contestants must submit a digital photo of their dirty grill by February 2, 2009 at www.dirtydirtygrills.com.
“Dacor changed the way people cook outside forever, with the introduction of the industry’s first built-in halogen lighting on an outdoor grill in 2001,” said Steve Joseph, Vice President of Marketing at Dacor. “Today, we’re focused on new standards of excellence, with a full line of appliances that feature brilliant style and performance details to heighten the cooking experience. With the same level of craftsmanship as our indoor cooking appliances, the Epicure Outdoor Grill is designed to provide superior cooking results, no matter if you are just grilling a few hot dogs or searing the finest cuts of steak.”
“As the makers of some of the most heavy-duty shop towels around, we’re all about cleaning things up,” said Lauren Collier, an Associate Marketing Manager for the Kimberly-Clark Professional DIY Business. “We’re looking to give one grubby griller a second chance, by awarding both a new grill and the cleanup tools to keep it that way.”
The contest is being promoted at barbeque competitions and football tailgate parties across the country, and will end the week after the Super Bowl. Organizers will also be shooting footage of grimy grills for a “Dirty Grills Gone Wild” video that will be posted on the contest web site as well as on other Internet sites.
Entries will be reviewed by a panel of judges, which includes Joey Mac’s Smoke Stax, the award-winning grilling team of Joe (Joey Mac) McManus and Wayne Styck.
“The Dirtiest Grill in America” will be anointed in February 2009.
THE DETAILS OF OUTDOOR COOKING
The Epicure Outdoor Grills, available in 52” and 36” widths, feature brighter halogen lighting to illuminate the cooking surface so the barbecue can continue long after the sun goes down. A patent-pending, optional ceramic sear burner, placed inside the firebox, offers high intensity cooking for perfect searing.
Brilliant Illumina(TM) Burner Control Knobs glow blue when the grill is on, for increased safety and aesthetic appeal to indicate when a burner is in the “on” position and the redesigned premium canopy hood is lighter and more user-friendly.
Three U-shaped stainless steel burners operate at 20,000 BTU on grill models without the optional ceramic sear burner. Grills that include the ceramic sear burner will feature two high-output U-shaped stainless steel burners. An infrared ceramic rotisserie burner with a heavy-duty removable motor conveniently attaches to the grill when needed, providing limitless cooking options for the outdoor chef. For additional safety, Dacor’s Perma-Flame(TM) technology will automatically reignite the burner flame in the event that it is extinguished unexpectedly.
About Dacor: Founded in 1965, Dacor is the innovator of the most stylish, luxury kitchen appliances that provide the optimum ownership experience for people who are passionate about the details of cooking. The company has introduced many industry firsts including an infrared ceramic gas broiler inside an electric Pure Convectionä self-cleaning oven, an outdoor grill with built-in halogen lights, and the world’s only 30” dishwasher. Based in California, family-owned Dacor offers a complete line of luxury kitchen appliances that includes ranges, wall ovens, cooktops, refrigerators, dishwashers, warming drawers, microwaves, ventilation hoods, wine storage and outdoor appliances.
For more information on Dacor, its product line and local dealer locations, visit www.dacor.com, contact Customer Care at (800) 793-0093 or visit the Dacor Design & Culinary Centers in Los Angeles, Atlanta, Chicago or San Francisco.
About Kimberly-Clark Professional: Kimberly-Clark Professional, located in Roswell, Ga., is one of four global business segments of Kimberly-Clark Corporation. The Kimberly-Clark Professional DIY business provides professional solutions for home improvement and car care projects to make fixing up and cleaning up fast, easy and efficient. For more information, visit www.kcdiy.com.